​​​​Daniel Consulting​
 
Business... Expect more

Co-Founder & Chief Operating Officer- Daniel Property & Assets- Atlanta, GA

​9/2017- Present

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Created and established the prototype for the foundation for which Daniel Property & Assets, LLC is grounded. Responsible for the development of several areas of revenue to increase return on investment for the firm year over year. With a strong knowledge of various real estate related tasks, continuously maintained the responsibility for projects which required close attention to detail and relationships with industry professionals and constituents. Experienced in all aspects of market analysis, international road show, forecasting, negotiations, product and material sourcing, development, urban planning, sales, closing strategies, acquisition of real estate, and project management.
• Direct all phases of the process for small to medium-sized clients including procurement, constructing, planning, tracking, and execution.
• Ensure that contract procurement, negotiation, execution, administration, and closeouts are accurate, timely, and compliant.
• Develop new business growth and maintain existing business relationships.
• Maintain full responsibility for the financial performance of market, program, and client accounts.
• Identify project risks, lead reviews, and develop risk mitigation strategies and backup plans.
• Apply a robust knowledge of multiple fields, the business, and key drivers that impact departmental and cross functional performance.
• Identify and solve multi-dimensional, complex, operational and organizational problems using the appropriate resources within or outside the department.
• Create financial prospectus that served as indicators in our client’s decision-making process

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Account Executive- Coca Cola Beverages Florida- Tampa, FL

​12/2015- 4/2016

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Created and managed an individual portfolio of accounts to include over 800 Winn Dixie grocery stores with the advent of selling wholesale to online retailers such as Amazon Prime, Target, and other online wholesalers. Served as a key role in the continued growth of Red Classic Solutions and Services within our network.

•  Developed customer sales plans which contribute to the achievement of annual new business revenue and new customer goals through educating and selling potential customers on the benefits of Coca-Cola business products lines and services.

• Focused on generating new business and proactively developing a new portfolio of clients through business referrals, prospecting, and business-to- business selling.

• Served as an integral part of the Red Classic Customer Management team contributing to the financial growth of the organization, while looking for process improvement opportunities.

• Analyzed profitability of prospects and reported to business leaders to enable informed decision making.

• Maintained a complete understanding of competitive influences and risks within each account, in order to proactively work to earn customer’s business.

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District Sales Manager- Kraft Foods Inc.- Virginia Beach, VA

​10/2012- 4/2015

Manage a total of 13 Direct Reports/ Sales Representatives who are responsible for the execution of total Kraft Trade Promotions, across all Kraft Foods Product Lines, at 16 U.S. Military Commissaries located in Virginia, Maryland, Pennsylvania, Ohio, Indianapolis, and Michigan.

• Responsible for a total of $51.5M in total sales revenue across all 16 Military Commissaries. Conduct post analytics of merchandising events to create a strategic selling plan for Sales Representative to achieve overall sales goals.

• Hired, trained, and calibrated Sales Representatives on new item information, Kraft computer applications, roles and responsibilities, and utilization of AC Nielsen reporting to promote fact base selling techniques.

• Build and maintain rapport with Defense Commissary Agency (DeCA) Officers, Zone Managers, and Commissary Store Directors.  Maintained business partnerships to ensure the success of commissary and savings for commissary patrons.

• Coordinated and structured special programming for commissary grand openings, to include product sampling, promotional giveaways, Brand costume appearances, and Oscar Mayer Weinermobile appearances.

• Served as a Liaison between Commissary Store Directors/ Commissary Management teams and Distribution Agencies to ensure proper logistics and supply chain operations.

Customer Category Manager III- Kraft Foods Inc.- Eden Prairie, MN

​ 9/2010- 10/2012

Managed Oscar Mayer businesses at Target. Target is a national chain just entering into the grocery sector nationally with a total of 1751 stores (253 Super Targets, 876 P Fresh Stores, and 645 General Merchandise stores). Oscar Mayer brand portfolio includes Oscar Mayer Bacon, Oscar Mayer Hot Dogs, Oscar Mayer Cold Cuts, Claussen Pickles, Lunchables, and Boca Alternative Meat.

• Increased sales growth in Oscar Mayer business by 52.3% or $115.6MM in Sales versus prior year in conjunction with Target’s P Fresh concept and Super Target expansions.

• Created 2011/ 2012 Annual Business Plans with Oscar Mayer Business Units in order to achieve optimal margin contribution.  Managed monthly, quarterly, and yearly SBU estimates.

• Assisted in the securing of 2 Brand strategy on Oscar Mayer at Target, adding an incremental $16M in revenue for 2012.  Managed new item sell in and distribution. Utilized information from Shopper Insights team to ensure optimal sku rationalization for Target guest.

• Maximized a total of $16.57MM in annual customer trade funds to drive total sales and share growth for product lines.

• Acted as a liaison between Target National Buying team and Kraft Supply Chain/ Customer Service Team to ensure retail proficiency.

• Utilized AC Nielsen, IR Reporting, Joint Business Plan reporting, and KIDS Reporting to develop business programming that would lead to overall growth in sales and share within the Oscar Mayer.  Analyzed trade budgets to achieve target spend rates for efficient trade programming. 

• Allocated funding for Shopper Marketing and Target Marketing Fair events to enhance the relevance of Oscar Mayer in Target stores.  Achieved this through Digital Marketing, In- store sampling, News Paper Inserts, and Life’s A Moving Target commercial.

Customer Category Manager II- DSD- Kraft Foods Inc.- Virginia Beach, VA

​7/2009 -8/2010

Managed Kraft Direct Store Delivery Businesses (Nabisco and Kraft Pizza Company) at Farm Fresh Supermarkets.  Kraft DSD brand portfolio includes Ritz Crackers, Oreos, Chips Ahoy, Triscuit, Wheat Thins, Nilla Wafers, Premium Saltines, Teddy Grahams, California Pizza Kitchen, DiGiorno Pizza, and Tombstone Pizza.

• Managed and maintained customer business plans to ensure growth of Kraft Pizza and Biscuit businesses.

• Increased sales growth in Kraft Pizza Business by 29.9% versus prior year by focusing on Co-Marketing promotions with Coca Cola and Red Box Video Rentals.

• Created Incremental Funding request from National Category Management to ensure retail pricing competitiveness.

• Secured new item distribution and maintaining current plan o grams for product categories. Participated in in-store set teams to ensure shelving opportunities for all Kraft DSD businesses to include secondary display management throughout store. 

• Maximized a total of $1.5 million in annual customer trade funds to drive total sales and share growth for product lines.

• Acted as a liaison between Farm Fresh Supermarkets and Kraft Retail Sales Team to ensure retail proficiency.

• Utilized AC Nielsen, ISIS Reporting, and Kraft RAM Reporting to develop business programming that would lead to overall growth in sales and share within the Biscuit and Pizza categories.  Analyzed trade budgets to achieve target spend rates for efficient trade programming.